Your content. Your rules.
Select from advertiser-approved imagery, messages and page components. See which signal led to each variation.
THE WHOLE RETURN JOURNEY, CONNECTED
AI remarketing that picks up where your customers left off.
A quote started. A cart left behind. A question still unanswered. Connect the reminder to a page that continues the next step—and stops asking when the goal is complete.
Product preview. Examples and analytics are illustrative. Live capabilities depend on connected integrations.
- ApprovedYour content, your rules
- ConnectedAd and page, one story
- MeasuredAgainst a real baseline
AI-generated ad Approved
Personalized landing page forma / daily
Fictional brands (Forma, Cedar) and sample visitor signals. Nothing here is live data.
How remarketing works
FROM VISITOR CONTEXT TO A CLEAR NEXT STEP
They already told you
what matters.
Make their next visit reflect it. Our closed-loop remarketing vision connects permitted website, cart and CRM signals to the approved ad and page shown next. A completed goal updates the journey, stops that reminder and informs the next approved variation.
CEDAR AUTOFictional insurer · sample data
Illustrative demo with a fictional insurer and sample data. No real quote or request is sent or saved.
Keep the promise after the click.
Carry the same intent from the ad to the page and next action. Stop the completed-goal reminder when the outcome changes.
Show what changed the result.
Compare like with like. Distinguish page effects from incremental campaign results, including zero or negative outcomes.
ONE CONNECTED PLATFORM
Everything a return visit needs,
in one place.
AI-generated ads, personalized landing pages and user-level matching, built from your approved content.
Still thinking about your next pair?Meet Forma Daily.Your Forma cart. Ready when you are.Return to checkoutAI-generated ads
Display, mobile and search variations drafted from your approved message and imagery.
FORMAYour everyday. Made different.Find your pair
Personalized landing pages
Every ad opens a page that continues the same story and next step.
- AProduct view→ product page
- BCart left→ checkout
- CEnquiry started→ short form
User-level remarketing
Each eligible visitor is matched to the ad and page that fit what they did.
TRY THE LANDING-PAGE OPTIMIZER
Change the intent.
Watch the page change.
Choose a visitor. Compare the standard page with an AI-optimized variation. Click a change to see where it happens.
Landing-page optimizer
forma / daily
03 / INSPECT WHAT AI CHANGEDClick an item to highlight it on the page
One signal. One approved promise. A connected next step.
See the personalized journey See first-party signals, a matched approved ad and its landing page together in one interactive sample.
The promise continues
on the landing page.
on the landing page.
Same product. Same approved offer.
A clear next action.
LANDING PAGES BUILT AROUND INTENT
Three visitors.
Three paths forward.
AI can adapt the structure as well as the message: product discovery, a direct path to checkout, or a focused lead form.
| Ad | Landing page | Goal |
|---|---|---|
| Product interest · 300×250 | forma / daily | Purchase |
| Cart recovery · 300×250 | forma / your-cart | Checkout |
| Lead recovery · 300×250 | cedar / your-project | Enquiry |
| Search text · sponsored | forma / daily | Purchase |
PERSONALIZED LANDING PAGES
Keep the promise
after the click.
Carry the same intent from the ad to the page and next action. Headline, layout, proof and call to action change with the signal. The brand stays the same.
- Intent-led headline from the first visit
- Product-first, checkout-first or form-first layout
- Approved reassurance next to the decision
SEE IT THROUGH A BMW OWNER’S JOURNEY
The right context.
A different whole page.
A known vehicle and stated needs can guide imagery, headline, structure, helpful information and the next action. These three videos show the idea in motion.
Illustrative concept videos. People, insurer and data are fictional. Personalization changes page content and next steps, not pricing or eligibility.
THE NEXT DECISION STARTS WITH THE RESULT
Every outcome
adds context.
Measure the approved ad-and-page pair. When a goal is completed, update the visitor state and suppress that acquisition reminder. Use the outcome to inform the next approved variation.
Try a sample conversion01
FIRST-PARTY EVENTVisitor completes the goal
✓02
AI DECISION UPDATEDPause the completed-goal reminder
↺03
MEASURE & IMPROVEEvaluate the pair against a baseline
↗New content returns to advertiser review before activation.
How each visitor is matched
- 01Permitted signals only
What the visitor did on your site (product viewed, cart started, form begun), plus context such as device and region.
- 02A learning period first
Each approved variation needs enough eligible visitors before selection shifts toward it. Until then, traffic is shared evenly.
- 03Conversions decide what’s shown next
Completed goals show which ad-and-page pair works for which visitors. A pair that underperforms falls back to the standard page.
FROM APPROVED INPUTS TO FINISHED CREATIVE
Your rules in.
Matched ads and pages out.
Choose the approved inputs and a size. AI drafts the variations, and each draft waits for your approval.
BrandFORMA
Size
MessageMade with recycled mesh
Image
Sample AI drafts Illustrative
Demo: these drafts are predefined samples, not live AI output. In the platform, drafts use only the approved facts selected and nothing goes live until it is approved.
A COORDINATED CREATIVE SET
Every format points
to a relevant next step.
Original sample creative, connected to the same approved Forma story and landing page.
FORMA
Your everyday.
Made different.
01
Display
Product and next action in focus.
everyday sneakers
Sponsored
Formaforma › daily
Explore Forma Daily | Find Your Everyday Pair
Made with recycled mesh. Explore sizes 5–14. Free returns within 30 days. Terms apply.
Sizes 5–14Free returns
02
Search text
Relevant intent. Relevant destination.
THE EVERYDAY EDITLifestyle
Make room for everyday movement.
Sponsored · FormaMeet your everyday sneaker.
03
Contextual
A clear message in a relevant setting.
THE CONNECTED DESTINATION
The destination completes the promise—explore three responsive landing-page experiences above.
View the pages ↗THE OUTCOME THAT MATTERS
Make relevance
measurable.
Relevance is a hypothesis to test. Use a consistent baseline, a defined goal and enough data. Report positive, zero and negative results.
Standard vs. adapted page
Randomly split comparable eligible visitors while holding the ad, audience and measurement window consistent. Compare the same completed goal to estimate the page’s contribution.
Remarketing vs. a holdout
Randomly assign eligible users to the remarketing journey or a group that receives no remarketing from this campaign. Compare outcomes over the same window to estimate incremental results.
ILLUSTRATIVE LIFT CALCULATOR
Enter your own numbers to see what a change in conversion rate means.
Standard page2.0%
200 purchases / 10,000 users
Adapted page2.0%
200 purchases / 10,000 users
0%Relative lift
0Additional purchases
0.0 ppAbsolute rate change
How each goal is counted
- Purchases
- Completed orders attributed to users in each group within the same measurement window.
- Qualified enquiries
- Submitted enquiries that meet the advertiser’s agreed qualification criteria, counted once per user.
- Confirmed list sign-ups
- New, unique contacts who confirm their opt-in (for example by clicking the confirmation email) within a fixed measurement window. Duplicate sign-ups, contacts already on the list and contacts who are unsubscribed or suppressed are not counted as new growth.
Both groups use the same goal definition, window and exclusions. A standard-vs-adapted page test (same ad and audience) measures the page’s contribution; only a randomized no-remarketing holdout estimates the campaign’s incremental effect.
APPROVED. CONNECTED. MEASURED.
Make the next visit count.
Then prove it.
Already have an account? Log in · See the personalized journey ↗